Over the last few days, between editing my interview with artist Natalie Osborne and tackling some urgent projects at the office (from home) and negotiating what childcare looks like as quarantine rounds month six, I keep coming back to her comments about Art as work:

“That painting kicked my butt! That painting beat me up! That one was hard.”

If you follow Natalie’s Instagram, you know that her pieces have a signature look. Her bold, graphic portraits have a cohesive style that is instantly recognizable in any interior. In fact, I love seeing her work photographed in people’s homes (on this wallpaper!), styled in varying interior styles, each with that familiar face looking back.
My conversation with Natalie Osborne is one of my favorites, not because she gives away any artist’s secrets to effortless creation, but because she breaks down the time, energy, and financial commitment that goes into being a successful full-time artist. As a Creative, it’s a relief to hear that the struggle so many of us have in finding our voices may just mean we need to commit more fully: To take our Art as seriously as we take our work.

I’m always on the lookout for fresh color palette inspiration, for work, our various home interior projects or even just lazily scrolling my feed, dodging mosquitos in our atrium after a long day. I suppose Instagram analytics would tell us everyone throws their likes at blush pink dominant, rainbow bright posts, and so many accounts are starting to look alike as they try to woo one hashtag or another (guilty). So when I came across artist Sophie Klerk’s Instagram, her work’s subtle authenticity captured me immediately. Her process-rich collages are layered, tactile and easy to get lost in, but most I love her use of color: layers and layers of creams, ecru, and white, or clean pops of citron or poppy in a nest of pale grey. I feel so honored to have a chance to share Sophie’s interview with you on her art, living all over the world, and her inspiring take on social media marketing.

I just love a crazy full, infinite Instagram feed, so I follow a lot of accounts, but there are a few stand-out Instagram accounts that I check in on a few times a week to make sure I haven’t missed a single post. @nadianizamudin is one of those accounts, I stumbled upon her work one evening and then had to browse her entire back history. I love her use of color, embroidered embellishment, and playful collage. In this new monthly feature, “Instagram Crush,” I had the privilege of asking this inspiring artist and Instagram creative about her work, process, and thoughts on marketing, balancing a day job with her creative passion and her advice on how to find the Muse when you’re stuck. She was so generous and thoughtful with her answers, I hope you’re as motivated by her devotion to keeping up with her artistic process even as she commutes between three cities, travels for a high-pressure job and spends time with her family! Read on for the interview and more images from her breathtaking Instagram account!